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Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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It’s a glance at the inner clockwork. This is probably the weakest part of his thesis. I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time. Jan 09, sampath krishna rated it it was ok. I have a better understanding of Ameri Cultuer Rather than selling instant coffee to a country dedicated to tea, they created desserts for children infused with the flavor of coffee but without the caffeine.

His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. If it does, the book will offer more of this.

The Culture Code, by Clotaire Rapaille | DiversityMine

I only give 5-stars to those books worth reading a second or third time. Coode book started out great and very engaging for a reader such as myself.

But more important than money or the rapaolle, conceptual intelligence is the insight and wisdom that can come from these observations. In this regard, I do think that Rapaille should have done a better job of qualifying his findings and delineating their limitations, especially given the general audience for the book; that’s my most significant complaint about the book, hence my 4-star rating.


Why is fast food in our lives to stay? Sherry No preview available – Please try again later.

Americans on the other hand, are not allowed to drink until age 21, and therefore the ass This is one of the more fascinating books I’ve read in quite a while. Largely absurd and codr borderline evil, this is the tale of one incredibly smart man stealing our memories in order to sell us things we don’t need.

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Emotion, he writes, is the energy required to learn anything. Others simply went to the bathroom to vomit so they could eat more.

There’s no indication any of his “findings” would be verified by a repeated study. Rapaille covered Paul D. For example, Rapaille says the American code for cars is “Identity” while the German code for cars is “Engineering” here’s what he say “The American code for Jeep is “Horse” a go anywhere vehicle.

Rapaille offers at least a few of these in a critical light, and no doubt some readers will take exception to these, and possibly others. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

He argues that Americans find perfection boring, signifies the end, and they don’t actually want something or perhaps someone that is who is perfect. Trivia About The Culture Code It is thus necessary to have some means of delving down to the more primal roots. They stood on the table to sing songs. He catches broad trends and occasionally subcultural variations, but largely omits finer variations e.


The Culture Code by Clotaire Rapaille | : Books

For the rest of their lives, they think of alcohol as dangerous, risky, and forbidden. Frankly, several of the “codes” and facts he cdoe seem doubtful. As far as it goes I think Rapaille’s analysis tends to be very insightful and on-target, as the marketing success of his clients would seem to confirm.

Mar 28, Karen rated it it was amazing Shelves: The Gift of Our Compulsions: Read reviews that mention culture code clotaire rapaille around the world different cultures culture codes must read american culture thought provoking reptilian brain easy to read human behavior live and buy great read worth cjlture way to understand focus groups cultural differences marketing campaign highly recommended point of view.

Gender differences born or bred were examined and today account for some of the behavioural patterns. Based on my personal experience, the vast majority of his findings are largely on target, even though some are unexpected and maybe initially counterintitive, but of course that only adds to their value. With a number of powerful examples, Rapaille illustrates the concept of codes, their impact, and how we can eventually access and detect them.

He covers presidents, sex, cars, etc.